If you're not sure what to do with your screenshots, check out our guide with best practices. On to the screenshots, the one area where Bear is excelling.Ĭolors, contrast, and relevant captions make these screenshots really "sell" the app. I'd show that in a short video to create excitement. The UI is clean and makes writing very easy, and when you need options, they're there. □ How to Optimize Your Keywords List in App Store Connectīear doesn't utilize an App Preview, which, as a user of the app, I think is a missed opportunity. Features, use-cases, and benefits are all things you want to target in your keyword list.īut, there's something else to keep in mind.Įasy fix #3: When competing with popular apps, it's better to select a small(er) number of keywords and focus on those instead of spreading the 100 characters the App Stores gives us on a random variety. With a strong name/subtitle, that's the right move for the keyword list. For the most part, that's not a bad idea. It's easy to highlight features, which is what we see most of here. They only help discovery a bit because they don't really pair up with the name, which is what the algorithm listens to the most. Pdf,writing,writing,text,editor,write,share,lock,writer,edit,todo,epub,poem,exportĪfter looking at a not-very-optimized name and subtitle, I'm happy to say the keyword list has some useful hints. We believe it looks something like the following: The list isn't public, but we can attempt to uncover it by looking at all other keywords the app is ranked in. Now, let's reverse-engineer the keyword list. The name and title combine to very few useful options, so there isn't much to analyze here, which is why I kept the unpopular keywords, those with a popularity score of 5, in the screenshot. Where Bear ranks for the keywords it's targeting directly □ How to Choose the Right Keywords for App Store Optimization In this case, words like private, jump to mind as a natural extension. The best words to use in the subtitle are words that combine well with the ones in the name and produce relevant and popular terms. With easy tools like Competitor Keywords and Related Keywords, you can easily find and refine your keyword list. while those could be popular searches, they aren't necessarily, and if you optimize for those, you're really tying your success to keywords that not enough people are actually using when searching the App Store, diminishing your ability to get more downloads.Įasy fix #2: Start with keywords that you think are a good fit, but let the data guide which keywords you end up using. Another mistake I see far too often, again, more commonly by indie developers, is optimizing for keywords that "feel" right, or describe the app as the developer would like for it to be.īut. The subtitle has some keywords, but they aren't as popular as other choices.If the team feels aggressive, I'd even play around with to do list right in the name. For Bear, I'd go with something along the lines of notes, note taking, and writing. When thinking of keywords to use in the name, think simple and popular. Leaving it "pure" deprives the algorithm, and users, of hints to understand how the app can help. That's how users who see the app feel, and Apple's algorithm.Įasy fix #1: Place relevant and popular keywords in your app's name. Here's the thing - if you came across an app by the name of "Bear" with an illustration of a bear for an icon, would you intuitively expect it to be a great note-taking app? Not really, unless you made it. I imagine the argument here is that the app's name should remain clean and only have the brand, which is a common argument I hear, especially from indie developers. There are no keywords in the app's name, so the algorithm isn't associating it with any of the search terms you'd expect a note-taking app to appear in.There are two big issues here that are hurting Bear's ability to get discovered and downloaded. Strictly based on these, here are the popular keywords the algorithm sees: Those two send the strongest signals to the App Store's algorithm. Let's dig in by looking at the keywords Bear is targeting in its name and subtitle.
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